Regular and heavy users of cannabis are at risk of overdoing it, as the RAND Report for Vermont points out. How might cannabis businesses attempt to target them?
Some options include bulk pricing, customer rewards, sales promotions, and loyalty discounts, like buy 10 and then get one at cost (which we saw in Spokane with the ACLU-WOLA group), or buy 10 and get one for free.
Still, a standard bulk discount is hard to argue with. For instance, if you buy a gallon of milk, you pay less per ounce than if you buy 8 pints. But taxing by weight, rather than by price, takes away some of the benefit of the bulk discount to the heavy user. Continue reading “Tax large buyers”